We're building a dystopia just to make people click on ads
What does she mean by building a dystopia?
The premise is online companies are tracking our every micromovement online in order to better serve us ads. Ads are a way to manipulate us, no debate, so they are figuring out how to manipulate the population. This is being used by politicians. This is putting us in echo chambers, this is driving us apart. This is a big problem.
Most people don't realize how easily our actions can be swayed, and how much impact the perceived actions of others has on us.
Why does it matter?
It's all about control. It's not about selling you donuts, it's about total control of the laws, of the people. It's not a conspiracy it's just a snowballing effect, it's self-preservation. The party in power wants to stay in power, wants to stay in control, the country in power wants to stay in power. If they see an opportunity for more power they don't let it pass by.
What can you do?
1. Pay attention to the services you use and how much they are tracking you. Right now there are still ways to stop the tracking. That might not be the case much longer unless the business model is changed. Right now you and your data is what is being sold because you sign up for free services. The solution may be pay services that don't track you. And pay news services that don't cater to their advertisers, ideally a forced paid news service so it doesn't have to cater to sensationalism to get you to keep paying (e.g. BBC is kind of like this).
Some good services I've heard of
- Use a different search engine, use DuckDuckGo, make it your browser and cellphone default.
- Use a different browser, try Brave, or on a phone use the DuckDuckGo app, it can open sites. Or try Firefox.
- Use an encrypted texting service - Signal
- Proton Mail - encrypted email. Yes, it's not much good if you email to people on unencrypted sites, but be a trend setter, get your friends to switch over.
- Proton Mail has VPN - VPN is a service which encrypts your data, makes it a bit harder to track you. They are providing free versions of this and hoping some people will pay for some more features so that it can stay in business.